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Doing Anthropology in Consumer Research PDF
By:Patricia L Sunderland,Rita M Denny
Published on 2016-06-16 by Routledge


Doing Anthropology in Consumer Research is the essential guide to the theory and practice of conducting ethnographic research in consumer environments. Patricia Sunderland and Rita Denny argue that, while the recent explosion in the use of “ethnography” in the corporate world has provided unprecedented opportunities for anthropologists and other qualitative researchers, this popularization too often results in shallow understandings of culture, divorcing ethnography it from its foundations. In response, they reframe the field by re-attaching ethnography to theoretically robust and methodologically rigorous cultural analysis. The engrossing text draws on decades of the authors’ own eclectic research—from coffee in Bangkok and boredom in New Zealand to computing in the United States—using methodologies from focus groups and rapid appraisal to semiotics and visual ethnography. Five provocative forewords by leaders in consumer research further push the boundaries of the field and challenge the boundaries of academic and applied work. In addition to reorienting the field for academics and practitioners, this book is an ideal text for students, who are increasingly likely to both study and work in corporate environments.

This Book was ranked at 40 by Google Books for keyword Sciences humaines.

Book ID of Doing Anthropology in Consumer Research's Books is 9M1mDAAAQBAJ, Book which was written byPatricia L Sunderland,Rita M Dennyhave ETAG "ohYBIkIPRH4"

Book which was published by Routledge since 2016-06-16 have ISBNs, ISBN 13 Code is 9781315430157 and ISBN 10 Code is 1315430150

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Book which have "368 Pages" is Printed at BOOK under CategorySocial Science

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Download Doing Anthropology in Consumer Research PDF Free

Download Doing Anthropology in Consumer Research Books Free

Download Doing Anthropology in Consumer Research Free

Download Doing Anthropology in Consumer Research PDF

Download Doing Anthropology in Consumer Research Books

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